INTERIOR DESIGN OF “HOROSHO!” MALL
Year: 2014
Location: Moscow, Horoshevskoye highway 33/1
Client: TPS Real Estate/ Gradproekt
Area: 20 000 sq.m.
Status: Concept + Project Documentation
Interior of a shopping mall is basically ought to be spectacular and rememberable - to captivate a visitor, yet comfortable and undisturbing at the same time. We suggest that the quality design of a shopping mall interior is based upon these opposites.
The base idea of proposed design is movement, expressed in fluent curves and intersecting flow of space. The facades project suggest the entrance group to be wrapping itself up inwards, inviting a visitor to follow. This solution is emphasized in the interiors project - the flooring pattern matches with the pavement in front of the main entrance. The set dynamics of the pattern continues further into galleries of the mall, connecting the showcases.
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